There's a new poinsettia in town, on sale for the holiday season in greenhouses all over America, it's even got a new name, the Princettia. The floral bracts are a bit smaller, the colors are vibrant, shades of pink, from a hot pink to a soft, true pink.
Hybridized in Australia from a different species of poinsettia or euphorbia, it's turning heads and shoppers are scooping them up.
The parent plant is Euphorbia cornastra or the dogwood poinsettia. Another native of Mexico, this one's distribution is the state of Guerrero, in the southwestern corner of Mexico. The biggest difference with this species is its flowering time, it blooms in summer, during the rainy season.
The popular Euphorbia pulcherrima, or standard poinsettia, has a huge distribution. Growing in the northwestern regions of Mexico, extending south to Guatemala. Triggered to flower when days are short, it's in bloom during the dry months of winter.
The push, at least the marketing tactic with the Princesettia is to sell this new hybrid at other times of the year. The push is for Valentines day, Mother's Day, and the month of October for breast cancer awareness month. Growers have responded to this idea in Europe and Japan, where you might even find a Hello Kitty doll named Princesettia to help with marketing.
The question becomes, will we overlook the fact that this is still a poinsettia? I'm sure that growers are asking themselves this same question. Is the public willing to overlook a hundred years of holiday poinsettia sales and buy it year-round? We may find out this summer.